E-mail:
(Alesia Bondar): alesyabondar19@gmail.com
Instagram:
We also placed nosepins on the most recognizable noses around Kyiv as part of the promo.
Silpo brought 1000 cans of surströmming — the smelly Swedish fermented fish — to Ukraine. The challenge was to sell it. We decided to flip the product hierarchy. Instead of selling surströmming, we sold a clothespin for the nose as the main product, and surströmming came as a gift with every purchase. To launch it, we made an infomercial with a well-known Ukrainian comedian.
Silpo — Nosepins
for Surströmming